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The Future of AMPscript
What happens to AMPscript in Marketing Cloud Next? Get the full picture on current scripting capabilities and the road ahead in the next generation of our core marketing product.
Objective 1: Find out how to use the CustomerKey attribute of a content asset for content localization.
Objective 2: Learn to use a small snippet of AMPscript code to dynamically retrieve and output the appropriate localized content asset.

, Product Management Director, Salesforce

, SVP, Product Innovation, Marcus Thomas

Role: Developer
Product: Marketing
Topic: Email Marketing
Session Level: Intermediate
Session Type: Theater
  • Thursday, Jun 411:30 AM - 11:50 AM CDT
    (4:30 PM - 4:50 PM GMT)
    Theater 4 | Campground, Level 3
    FIRST COME FIRST SEATED
Session Summary: This session showcased the latest advancements in Salesforce Marketing Cloud, focusing on the introduction of AMPscript and Handlebars scripting capabilities in the new Marketing Cloud platform. Attendees learned that these scripting tools are functionally equivalent, enabling users to retrieve, manipulate, and personalize data from sources such as Salesforce CRM, Data Cloud, and Marketing Objects, with over 40 scripting functions launching in the upcoming summer release. The session emphasized the platform's flexibility, allowing users to integrate AMPscript or Handlebars into their workflows for highly customizable email templates, leveraging features like dynamic content variables and reusable content blocks. Additionally, sneak peeks at future enhancements, such as expanded channel support and enriched scripting functions by Dreamforce, highlighted Salesforce's commitment to empowering marketers with robust, data-driven personalization tools.
Key Takeaways:

• AMPscript and Handlebars scripting are now available in Salesforce Marketing Cloud, supporting over 40 functions for advanced personalization and data integration in email templates.

• The session demonstrated how Marketing Objects, CRM data, and Data Cloud can be seamlessly combined to create localized, dynamic email content with minimal coding effort.

• Future updates, including expanded scripting capabilities across all channels by Dreamforce, promise to further enhance marketers' ability to create sophisticated, data-rich campaigns.

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